MODERN APPROACH - DIGITAL MARKETING AND SOCIAL MEDIA
Course Code
SMO 201
Category
Sales & Marketing
Scope
Sales & Marketing
Duration
4 days
Status
ACTIVE
Competency
Ability to develop and execute integrated digital marketing and social media strategies.
Target Audience
Marketing professionals, digital marketers, and social media managers.
Course Overview
This course provides a comprehensive guide to modern digital marketing and social media strategies. It is designed to equip professionals with the knowledge and practical skills needed to navigate the rapidly evolving digital landscape. The program covers essential topics such as search engine optimization (SEO), content marketing, email campaigns, and paid advertising. A strong emphasis is placed on leveraging social media platforms to build brand awareness, engage audiences, and drive conversions. Participants will learn to develop and execute integrated digital marketing campaigns that deliver measurable results and help their organizations stay competitive in a digital-first world.
Learning Objectives
- Develop a comprehensive digital marketing strategy aligned with business objectives.
- Master key digital marketing channels, including social media, email, and search.
- Create compelling content that resonates with target audiences and drives engagement.
- Analyze campaign performance using data and metrics to optimize results.
- Leverage social media platforms to build a strong brand presence and foster community.
Daily Topics
Day 1: Digital Marketing Strategy – SEO, Content marketing, Email; ISPS Code security communication, IMO social media guidelines.
Day 2: Social Media – Platform strategies, Engagement; ISM Code emergency communication, MARPOL environmental communication.
Day 3: Paid Advertising – PPC, Display, Optimization; SOLAS casualty communication, MLC 2006 crew welfare.
Day 4: Analytics – Measurement, Data-driven optimization, Case studies; GDPR, IMO communication guidelines.
References
ISPS Code (security communication), ISM Code (emergency communication), MARPOL (environmental communication), SOLAS (casualty communication), IMO social media guidelines, GDPR (data protection), MLC 2006 (crew welfare communication).
Upcoming Course Dates
No scheduled dates at this time. Contact us to request a session.