STRATEGIC SALES LEADERSHIP & MANAGEMENT

This advanced course is designed to equip sales managers with the strategic knowledge and leadership skills necessary to drive team performance and achieve business objectives in today's dynamic market. It goes beyond foundational sales techniques to focus on the core competencies of effective sales leadership, including strategic planning, performance management, coaching, and talent development. Participants will learn how to build, motivate, and manage high-performing sales teams, navigate complex market challenges, and leverage data to make informed decisions. The program provides actionable frameworks and best practices to help managers optimize their team's productivity and deliver sustainable revenue growth.

• Develop and implement strategic sales plans that align with overall business goals.
• Master advanced techniques for coaching and mentoring sales professionals to improve individual and team performance.
• Utilize data-driven insights to manage sales pipelines, forecast revenue, and optimize resource allocation.
• Lead and motivate a high-performing sales team in a competitive and evolving market.
• Design and execute effective compensation plans, performance metrics, and sales territories.

ISM Code (resource management), ISPS Code (security budgeting), STCW (competency and training), MLC 2006 (career development), ISO 9001 (quality management), IMO guidelines on commercial practices, UN SDG 8 (Decent Work).