CRISIS COMMUNICATION AND REPUTATION MANAGEMENT

This intensive course prepares professionals to handle a crisis effectively and protect their organization's reputation. Participants will learn to identify potential risks, develop a robust crisis communication plan, and execute a rapid and transparent response. The program includes media training for spokesperson, managing communication across multiple channels during a crisis, and strategies for long-term reputation recovery. The course uses realistic case studies and simulations to provide hands-on experience in high-pressure situations. Reference is made throughout to ISM Code, ISPS Code, MARPOL, SOLAS, IMO guidelines on crisis communication and MLC 2006, together with their practical application to crisis communication and reputation management. Participants will practise how to conduct a risk assessment to identify and prepare for potential crises, develop and implement a comprehensive crisis communication plan, serve as an effective spokesperson under pressure during a crisis, manage public and media perception across all communication channels and formulate a strategy for long-term reputation recovery.

• Conduct a risk assessment to identify and prepare for potential crises.
• Develop and implement a comprehensive crisis communication plan.
• Serve as an effective spokesperson under pressure during a crisis.
• Manage public and media perception across all communication channels.
• Formulate a strategy for long-term reputation recovery.

ISM Code (emergency communication, Section 8), ISPS Code (security communication), MARPOL (pollution incident communication), SOLAS (casualty communication), IMO guidelines on crisis communication, MLC 2006 (crew welfare communication), OPRC Convention (oil pollution emergency communication).