ADVANCED MEDIA RELATIONS AND PUBLIC AFFAIRS

This course is designed for experienced professionals who want to elevate their media relations skills and navigate complex public affairs challenges. The program delves into advanced pitching techniques, cultivating high-level media relationships, and managing public perception on sensitive issues. Participants will learn to analyze political landscapes, engage with government bodies, and execute targeted public affairs campaigns to influence policy and public opinion. This course is for those ready to move from tactical PR to strategic leadership. The program is aligned with ISPS Code, ISM Code, MARPOL, SOLAS, IMO guidelines on public communication and MLC 2006, and their application to advanced media relations and public affairs is examined throughout. The program equips participants to master advanced pitching techniques for top-tier media outlets, develop and nurture high-level relationships with key journalists and influencers, analyze political and social landscapes to anticipate public affairs challenges and formulate and execute a strategic public affairs campaign to influence policy.

• Master advanced pitching techniques for top-tier media outlets.
• Develop and nurture high-level relationships with key journalists and influencers.
• Analyze political and social landscapes to anticipate public affairs challenges.
• Formulate and execute a strategic public affairs campaign to influence policy.

ISPS Code (security communication), ISM Code (emergency communication), MARPOL (environmental incident communication), SOLAS (casualty communication), IMO guidelines on public communication, MLC 2006 (crew welfare communication), UNCLOS (maritime boundary communication).