DIGITAL PR AND SOCIAL MEDIA MANAGEMENT

This course explores how to effectively integrate digital and social media into a comprehensive public relations strategy. Participants will learn how to leverage online platforms to amplify their message, engage with target audiences, and manage brand reputation in real-time. The curriculum includes content strategy, social listening, influencer marketing, and the use of analytics to measure digital campaign performance. This program is essential for anyone looking to master the modern, digital-first approach to PR. Reference is made throughout to ISPS Code, ISM Code, MARPOL, SOLAS, IMO guidelines on social media use and MLC 2006, together with their practical application to digital PR and social media management. Participants will practise how to develop an integrated digital PR and social media strategy, create and curate engaging content for various digital platforms, utilize social listening tools to monitor brand conversations and trends and measure the effectiveness of digital campaigns using key performance indicators (KPIs). It prepares PR professionals, social media managers, and digital marketers to manage digital PR and social media strategies effectively.

• Develop an integrated digital PR and social media strategy.
• Create and curate engaging content for various digital platforms.
• Utilize social listening tools to monitor brand conversations and trends.
• Measure the effectiveness of digital campaigns using key performance indicators (KPIs).

ISPS Code (security communication), ISM Code (emergency communication), MARPOL (environmental communication), SOLAS (casualty communication), IMO guidelines on social media use, MLC 2006 (crew welfare), GDPR (data protection in digital communications).