EXECUTIVE PERSONAL BRANDING & INFLUENCE
Course Code
EMM 202
Category
Management & Administration
Scope
Management & Administration
Duration
3 days
Status
ACTIVE
Competency
Ability to build and leverage executive personal brand and influence.
Target Audience
Senior executives, leaders, and professionals seeking to enhance their personal brand.
Course Overview
This course provides comprehensive training on executive personal branding and influence. It is designed for senior executives, leaders, and professionals who want to enhance their personal brand and influence. The program covers key topics such as personal brand development, executive presence, influence strategies, and digital presence. Participants will learn how to build a strong personal brand and increase their influence in professional settings. The course examines the requirements of ISM Code, ISPS Code, STCW Convention, MLC 2006, IMO guidelines on leadership and UN SDG 8 as they apply to executive personal branding & influence. Participants will develop practical skills to develop a strong personal brand, enhance executive presence, apply influence strategies, build a professional digital presence and communicate with impact. It prepares senior executives, leaders, and professionals seeking to enhance their personal brand to build and leverage executive personal brand and influence.
Learning Objectives
- Develop a strong personal brand.
- Enhance executive presence.
- Apply influence strategies.
- Build a professional digital presence.
- Communicate with impact.
Daily Topics
Day 1: Personal Branding – Brand development, Value proposition, Executive presence; ISM Code leadership, ISPS Code security leadership.
Day 2: Influence – Influence strategies, Persuasion, Networking; STCW leadership and managerial skills, MLC 2006 leadership.
Day 3: Digital Presence – LinkedIn, Online reputation, Thought leadership; IMO leadership guidelines, UN SDG 8.
References
ISM Code (leadership and commitment), ISPS Code (security leadership), STCW Convention (leadership and managerial skills), MLC 2006 (leadership and welfare), IMO guidelines on leadership, UN SDG 8 (Decent Work).
Upcoming Course Dates
December 14 – December 16, 2026
July 13 – July 15, 2027
December 29 – December 31, 2027