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EMM 202
Management & Administration
Management & Administration

EXECUTIVE PERSONAL BRANDING & INFLUENCE

Course Code

EMM 202

Category

Management & Administration

Scope

Management & Administration

Duration

3 days

Status

ACTIVE

Competency

Ability to build and leverage executive personal brand and influence.

Target Audience

Senior executives, leaders, and professionals seeking to enhance their personal brand.

Course Overview

This course provides comprehensive training on executive personal branding and influence. It is designed for senior executives, leaders, and professionals who want to enhance their personal brand and influence. The program covers key topics such as personal brand development, executive presence, influence strategies, and digital presence. Participants will learn how to build a strong personal brand and increase their influence in professional settings. The course examines the requirements of ISM Code, ISPS Code, STCW Convention, MLC 2006, IMO guidelines on leadership and UN SDG 8 as they apply to executive personal branding & influence. Participants will develop practical skills to develop a strong personal brand, enhance executive presence, apply influence strategies, build a professional digital presence and communicate with impact. It prepares senior executives, leaders, and professionals seeking to enhance their personal brand to build and leverage executive personal brand and influence.

Learning Objectives

  • Develop a strong personal brand.
  • Enhance executive presence.
  • Apply influence strategies.
  • Build a professional digital presence.
  • Communicate with impact.

Daily Topics

D1

Day 1: Personal Branding – Brand development, Value proposition, Executive presence; ISM Code leadership, ISPS Code security leadership.

D2

Day 2: Influence – Influence strategies, Persuasion, Networking; STCW leadership and managerial skills, MLC 2006 leadership.

D3

Day 3: Digital Presence – LinkedIn, Online reputation, Thought leadership; IMO leadership guidelines, UN SDG 8.

References

ISM Code (leadership and commitment), ISPS Code (security leadership), STCW Convention (leadership and managerial skills), MLC 2006 (leadership and welfare), IMO guidelines on leadership, UN SDG 8 (Decent Work).

Upcoming Course Dates

December 14 – December 16, 2026

London
Open

July 13 – July 15, 2027

Dubai
Open

December 29 – December 31, 2027

Dammam
Open

Interested in this course?

Request more information or register for upcoming sessions

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Liverpool International Maritime Academy

Liverpool International Maritime Academy (LiverpoolMT) is a premier maritime professional development academy, dedicated to developing competent, safety-focused, and future-ready professionals for the global maritime, offshore, and technical industries.

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+966 502 253 344
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EXECUTIVE PERSONAL BRANDING & INFLUENCECourse date: 14-16 Dec 2026

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