REPUTATION MANAGEMENT DURING CRISES

This course provides specialized training on reputation management during crises. It is designed for PR professionals, crisis managers, and executives who need to protect organizational reputation during challenging times. The program covers key topics such as crisis communication planning, media management during crises, stakeholder communication, and post-crisis reputation recovery. Participants will learn how to minimize reputational damage and restore trust after a crisis. The course examines the requirements of ISM Code, ISPS Code, MARPOL, SOLAS, OPRC Convention and MLC 2006 as they apply to reputation management during crises. Participants will develop practical skills to develop crisis communication plans, manage media during crises, communicate effectively with stakeholders, implement post-crisis reputation recovery and measure reputational impact. It prepares PR professionals, crisis managers, and communications directors to protect and recover organizational reputation during crises.

• Develop crisis communication plans.
• Manage media during crises.
• Communicate effectively with stakeholders.
• Implement post-crisis reputation recovery.
• Measure reputational impact.

ISM Code (emergency communication, Section 8), ISPS Code (security communication), MARPOL (pollution incident communication), SOLAS (casualty communication), OPRC Convention (oil pollution emergency communication), MLC 2006 (crew welfare communication), IMO crisis communication guidelines.