REPUTATION MANAGEMENT IN THE DIGITAL AGE

This course provides comprehensive training on reputation management in the digital age. It is designed for PR professionals, communications managers, and executives who need to manage organizational reputation online. The program covers key topics such as digital reputation monitoring, social media management, online crisis communication, and reputation recovery. Participants will learn how to build, protect, and restore reputation in the digital landscape. Reference is made throughout to ISPS Code, ISM Code, MARPOL, SOLAS, IMO social media guidelines and GDPR, together with their practical application to reputation management in the digital age. Participants will practise how to monitor and manage digital reputation, develop social media strategies for reputation management, respond to online crises effectively, implement reputation recovery strategies and measure and report on reputation metrics. It prepares PR professionals, communications managers, and social media managers to manage organizational reputation in digital environments.

• Monitor and manage digital reputation.
• Develop social media strategies for reputation management.
• Respond to online crises effectively.
• Implement reputation recovery strategies.
• Measure and report on reputation metrics.

ISPS Code (security communication), ISM Code (emergency communication), MARPOL (environmental communication), SOLAS (casualty communication), IMO social media guidelines, GDPR (data protection), MLC 2006 (crew welfare communication).