AI-POWERED STRATEGIC COMMUNICATIONS

This cutting-edge course explores the application of Artificial Intelligence (AI) in strategic communications. It is designed for communications professionals, PR managers, and executives who want to leverage AI to enhance their communication strategies. The program covers AI tools for content creation, audience analysis, media monitoring, and campaign optimization. Participants will learn how to integrate AI into their communication workflows. The course examines the requirements of ISPS Code, ISM Code, IMO Guidelines on Maritime Cyber Risk Management, IMO Resolution MSC.428, GDPR and ISO/IEC 27001 as they apply to AI-powered strategic communications. Participants will develop practical skills to understand AI applications in strategic communications, use AI tools for content creation and audience analysis, apply AI for media monitoring and campaign optimization, integrate AI into communication workflows and measure AI-driven communication performance. It prepares communications professionals, PR managers, and executives to apply AI in strategic communications.

• Understand AI applications in strategic communications.
• Use AI tools for content creation and audience analysis.
• Apply AI for media monitoring and campaign optimization.
• Integrate AI into communication workflows.
• Measure AI-driven communication performance.

ISPS Code (security communication), ISM Code (emergency communication), IMO Guidelines on Maritime Cyber Risk Management (MSC-FAL.1/Circ.3), IMO Resolution MSC.428(98) (Maritime Cyber Risk Management in SMS), GDPR (data protection in AI-driven communications), ISO/IEC 27001 (Information Security Management), MARPOL (environmental communication), SOLAS (casualty communication).