MEDIA CRISIS MANAGEMENT
Course Code
EMM 104
Category
Public Relations & Media Management
Scope
Public Relations & Media Management
Duration
4 days
Status
ACTIVE
Competency
Ability to manage media during crises.
Target Audience
PR professionals, communications directors, and crisis managers.
Course Overview
This course provides comprehensive training on media crisis management. It is designed for PR professionals, communications directors, and crisis managers who need to manage media during crises. The program covers crisis communication planning, media relations during crises, spokesperson training, and post-crisis recovery. Participants will learn how to manage media effectively during crises and protect organizational reputation. The course examines the requirements of ISM Code, ISPS Code, MARPOL, SOLAS, IMO guidelines on crisis communication and MLC 2006 as they apply to media crisis management. Participants will develop practical skills to develop media crisis management plans, manage media relations during crises, serve as effective spokespersons, implement post-crisis recovery and measure media impact. It prepares PR professionals, communications directors, and crisis managers to manage media during crises.
Learning Objectives
- Develop media crisis management plans.
- Manage media relations during crises.
- Serve as effective spokespersons.
- Implement post-crisis recovery.
- Measure media impact.
Daily Topics
Day 1: Crisis Planning – Crisis communication plans, Risk assessment; ISM Code Section 8, ISPS Code security communication.
Day 2: Media Relations – Media relations, Spokesperson training; MARPOL pollution communication, SOLAS casualty communication.
Day 3: Response – Crisis response, Multi-channel communication; OPRC Convention, IMO crisis communication guidelines.
Day 4: Recovery – Post-crisis recovery, Case studies; MLC 2006 crew welfare communication.
References
ISM Code (emergency communication, Section 8), ISPS Code (security communication), MARPOL (pollution incident communication), SOLAS (casualty communication), IMO guidelines on crisis communication, MLC 2006 (crew welfare communication), OPRC Convention (oil pollution emergency communication).
Upcoming Course Dates
April 26 – April 29, 2027