PR & STRATEGIC MEDIA MANAGEMENT
Course Code
EMM 102
Category
Public Relations & Media Management
Scope
Public Relations & Media Management
Duration
4 days
Status
ACTIVE
Competency
Ability to manage PR and strategic media relations effectively.
Target Audience
PR professionals, communications managers, and media relations specialists.
Course Overview
This course provides a comprehensive guide to public relations and strategic media management. It is designed for PR professionals, communications managers, and executives who need to manage media relations strategically. The program covers key topics such as media strategy development, crisis communication, stakeholder engagement, and reputation management. Participants will learn how to build and maintain positive media relationships and manage communication effectively. The course examines the requirements of ISPS Code, ISM Code, MARPOL, SOLAS, IMO guidelines on public communication and MLC 2006 as they apply to PR & strategic media management. Participants will develop practical skills to develop strategic media management plans, build and maintain positive media relationships, manage crisis communication effectively, engage stakeholders through strategic communication and protect and enhance organizational reputation. It prepares PR professionals, communications managers, and media relations specialists to manage PR and strategic media relations effectively.
Learning Objectives
- Develop strategic media management plans.
- Build and maintain positive media relationships.
- Manage crisis communication effectively.
- Engage stakeholders through strategic communication.
- Protect and enhance organizational reputation.
Daily Topics
Day 1: PR Strategy – Media strategy development, Stakeholder engagement; ISPS Code security communication, IMO public communication guidelines.
Day 2: Media Relations – Building media relationships; ISM Code emergency communication, UNCLOS maritime boundaries.
Day 3: Crisis Communication – Crisis planning, Response strategies; MARPOL environmental communication, SOLAS casualty communication.
Day 4: Reputation Management – Reputation protection, Case studies; MLC 2006 crew welfare communication.
References
ISPS Code (security communication), ISM Code (emergency communication), MARPOL (environmental communication), SOLAS (casualty communication), IMO guidelines on public communication, MLC 2006 (crew welfare communication), UNCLOS (maritime boundary communication).
Upcoming Course Dates
July 26 – July 29, 2027